As the new year hits, we asked MnRA friends to share advice for retailers and their key partners. Here are the top pieces of advice we selected:
TREAT EMPLOYEES LIKE GOLD
"Create a premium brand. Keep your product and service fresh and the best. Treat your employees like gold and tell your customers how much you appreciate them. Leave them feeling always like they have found the best kept secret."
- Insight from Roberta Bonoff, founder, Envision It!
GROUND YOURSELF IN CONSUMERS’ EXPERIENCE EXPECTATIONS
"Ground yourself in the consumers’ experience expectations. How do they want to interact with your brand, then meet them there. Ask yourself how their behaviors and expectations will change, then adapt."
- Insight from Marisa Kinney, Sr. Director, Global Retail, Red Wing Shoe Co.
CREATE ONE-OF-A-KIND PRODUCTS & EXPERIENCES THROUGH PARTNERS
"The most successful retailer and supplier partners in 2020 are the ones that work seamlessly together to create one-of-a-kind products and experiences that draw in their consumers. Seek out the partners that you are best able to work with to bring these visions to life!"
- Insight from Juli Lassow, Owner & Principal, JHL Solutions
EXECUTION IS ALL YOU
"Focus on execution. Don't fool yourself into thinking execution is something other people in your organization will handle. Require absolute clarity at the intersection between your brand (website or staff) and your customers. Strategic initiatives without flawless execution yield no value."
- Insight from Flora Delaney, President, Delaney Consulting
PROACTIVELY SEEK CUSTOMERS
"Look for opportunities to be proactive on generating incoming business versus waiting for customers to walk into your stores. Go get them."
- Insight from Scott Plum, Founder, Minnesota Sales Institute, LLC
HARNESS THE POWER OF NEUROSCIENCE
"Harness the power of Neuroscience and Psychology to boost sales and marketing. Neuroscience and Psychology have revealed many insights on how consumers make buying decisions. Those insights can help retailers sell more at lower cost. Watch this 17-minute TED Talk on the unconscious buying decisions:"
- Insight from Terry Wu, President, Neuromarketing Services
ADD YOUR VOICE TO YOUR LOCAL COMMUNITY CONVERSATION
"Get active in your local business community! It doesn’t take much. Call your local chamber of commerce or business association and be a part of the conversation shaping the community around you."
- Insight from Savannah Sepic, Government Relations Manager, Minnesota Retailers Association
MAKE YOUR LIFE EASIER BY WRITING DOWN YOUR PHILANTHROPIC PLAN
"It’s not easy, but tell your customers the story of your philanthropic efforts and the organizations you support. And develop a giving strategy and process (it only has to be a few sentences but write it down!) that aligns with your favorite causes to make it easier to say yes and no to charitable requests in 2020."
- Insight from a small business owner
TAKE POLITICS OUT OF THE 2020 ELECTIONS
"The trick to surviving the 2020 elections is focusing on people and ideas, not politics. Politics today seems to be all about winners and losers. People and ideas are how we will advance Minnesota and our communities."
- Insight from Bruce Nustad, President, Minnesota Retailers Association
Today’s Minnesota consumer is well-researched, cost-conscious and appreciative of shopping experiences and options. Join the Minnesota Retailers Association (MnRA) as we recognizeeight leading retailers and industry partners at the announcement of the 2019 Minnesota’s Retail Champions.
“We are proud to recognize eight innovative retailers, communities and partners that are leading the way in connecting with consumers and today’s trends following a vigorous process to identify Minnesota’s Retail Champions,” says Bruce Nustad, Minnesota Retailers Association president. “The retail industry has a deep impact on Minnesota communities, and these award recipients are truly representative of what’s great about retail across the state, how the industry is changing, and what it takes to attract customers today.”
The following is a complete list of the 2019 Minnesota’s Retail Champion Award recipients:
MnRA started the award process by putting out a statewide call for nominations early in the year. A panel of peer judges reviewed nearly eight dozen nominations and selected the top nominee in each category. Tickets to the event are $25 online at www.retailrally.com.