Retail has a great story to tell in Minnesota! Recognized with Vendor Partner of the Year Award

2023-2024 Minnesota's Retail Champion Awards

ShelettaMakesMeLaugh Vendor Partner Of The YearSt. Paul (October 2, 2023) – The Minnesota Retailers Association is pleased to recognize Sheletta Brundidge and, a podcast and multimedia company, with its Vendor Partner of the Year award as part of the 2023-2024 Minnesota’s Retail Champions program.

Bruce Nustad, president of the Minnesota Retailers Association, applauded owner Sheletta Brundidge’s dedication to promoting diversity and collaboration within the retail sector. "Sheletta and her team at exemplify the spirit of partnership and community engagement that we value with partners within the retail industry. Their commitment to spotlighting BIPOC-owned businesses and communities and fostering positive change is truly commendable."

“It's great to work with our partners to do positive work in our community," Brundidge remarked. Reflecting on this honor, Sheletta expressed her gratitude, "It's so nice when someone else comes and shines a light on my work. As a black woman in business, oftentimes I have to come into the room with my own light."

In partnership with numerous retailers, has undertaken various community initiatives, including a notable collaboration with Hy-Vee to provide Thanksgiving meals to families in north Minneapolis. Brundidge's work not only showcases the positive impact that retailers can have on their communities but also underscores the importance of working in collaboration with great community partners. is the sole recipient of the Minnesota’s Retail Champions Vendor Partner of the Year award. Eleven other organizations and individuals will be recognized in other categories such as Retail Entrepreneur of the Year, Retail Mentor of the Year, Family Business of the Year, Advocate of the Year, Advocate Partner of the Year, Advocacy Leadership, Community Partner of the Year, Retail Collaboration, Customer Experience, Social Responsibility, and Retail Community of the Year.

Brundidge will accept the award during the Retail Rally event on Wednesday, October 11, 2023, beginning at 2:00 p.m. in Bloomington. The event features practical, game-changing, cutting-edge retail innovations, strategies, and ideas. Retail Rally event information can be found at

Click here to see all the 2023-2024 Minnesota's Retail Champions award winners.

About the Minnesota Retailers Association: The Minnesota Retailers Association promotes, preserves, and enhances the retail industry in Minnesota by taking a leadership position in development of public policy and regulatory measures that impact members. MnRA also works to enhance the public image of the retail industry by providing information, services and support that adds value to its members.

Contact: Bruce Nustad, Minnesota Retailers Association, This email address is being protected from spambots. You need JavaScript enabled to view it., (651) 227-6631

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Bruce Nustad

Bruce Nustad is president of the Minnesota Retailers Association.

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