Aguilar Productions Named Vendor Partner of the Year

St. Paul (October 1, 2025) – Minnesota Retailers is proud to announce Aguilar Productions as the recipient of the Vendor Partner of the Year award, part of the 2025-2026 Minnesota's Retail Champions program. This award celebrates an exceptional partner whose innovative services and dedication to the retail community have contributed significantly to the success of Minnesota retailers.

"Aguilar Productions embodies the spirit of a true partner," said Bruce Nustad, President of the Minnesota Retailers. "Through their expertise in multicultural marketing and their focus on the diverse communities, they have provided invaluable support to retailers looking to connect with new consumer segments. Their commitment to excellence and their collaborative approach make them an indispensable asset to the retail industry, and a perfect example of what it means to be a champion for Minnesota businesses."

Based in St. Paul, Aguilar Productions has a history of over 25 years, specializing in producing conferences, seminars and events that promote the U.S. multicultural markets, including Hispanic American, Asian American, African American and U.S. Emerging African communities. By connecting retailers with these vital consumer segments, Aguilar Productions helps businesses expand their reach and foster authentic relationships with a diverse customer base. Their work is a testament to the power of strategic, inclusive marketing in a dynamic retail landscape.

"We are incredibly honored to receive the Vendor Partner of the Year award," said Rick Aguilar, President/CEO of Aguilar Productions. "This award is a validation of our vision for a more inclusive and representative retail landscape in Minnesota. It reminds us that our work is far from over, and we are inspired to continue innovating and strengthening our mission to serve as a bridge to diverse markets.”

“On behalf of the U.S. Bank East St. Paul office, we extend our heartfelt congratulations to Rick Aguilar and Aguilar Productions for receiving the Vendor Partner of the Year Award,” said Jose Angel Martinez Pulido, Vice President/Branch Manager for U.S. Bank. “For over 25 years, Rick and his team have opened doors for emerging markets, helping corporate America embrace diversity, talent, and opportunity. Your vision and dedication have created lasting impact, and we celebrate this well-deserved recognition with you.”

Rick Aguilar and partners will accept the award at Retail Rally on Wednesday, October 8, 2025, starting at 2:00 p.m. The event—held at Brookview in Golden Valley—will feature an insightful keynote presentation from Business Growth Advisor Tamara Prato, titled “Driving Retail Growth: People, Planning, and Your Best Customers.” For more event details, visit www.retailrally.com.

Click here to watch a video featuring this award winner!

Click here to see all the 2025-2026 Minnesota's Retail Champions!

About Minnesota Retailers: Minnesota Retailers is a non-profit association formed to improve communities through a holistic investment in retail, representing small, regional, and national retailers. Our mission is to ensure collective success across Minnesota by advancing retail for businesses, employees, consumers, and policymakers. Our vision is to be the driving force in the evolution of the state's retail landscape through advocacy, valuable insights, and championing innovation. More at www.mnretail.org.

Contact: Bruce Nustad, Minnesota Retailers, This email address is being protected from spambots. You need JavaScript enabled to view it., (651) 227-6631